We rebranded

If you are reading this article, it means that you are visiting the Blog section of our new website, which we have just launched. This important process took us a little longer than we expected, as it turned out to be quite a complex task. While we initially set out to simply renovate our website, we ended up completely renewing our brand image and rediscovering and enhancing our own understanding of our identity. Now, finally, we are happy to launch our renewed brand.

Time to rebrand?

It’s well known that a company’s logo, colours, style and other features represent its identity. They are responsible for overall appeal and, when carefully thought-out and with a bit of luck, can make a company really attractive. When it comes to rebranding, drastic changes can sometimes undermine strong associations that loyal clients have in relation to your company, and that’s something you don’t want to lose. Also, anyone will tell you that changing your company image too frequently is ill-advised and will confuse your stakeholders. However, given that your brand is a reflection of your values, every company inevitably reaches a point in its development where it has to rebrand in order to mirror the path it chooses to follow going forward.

Having been in business for 27 years, we have changed our brand colours, logo and slogan a few times. To tell the truth, we have never been big fans of rebranding. But this isn’t because we are conservative or because we are afraid that our clients won’t recognise us anymore. Frankly, we are better at providing language services than marketing! However, it’s time for a change, so we’ve decided to rebrand!

We listen. We adapt. We deliver.

When we started thinking about rebranding, the first step was to understand what our clients expect from us, why they come back to us, what makes us different, and naturally, what makes us happy as a company, as a team. Last but not least, we considered what message we want to send to our stakeholders. We saw that the the answers to those questions boiled down to just a few words: flexibility, a willingness to understand client needs and adapt, professional aptitude to tailor solutions, and consistent results.

This is how the creative brief for our logo designer was born. We are really happy with the outcome and we are confident that our new logo properly reflects our identity and sends a clear messge to our audience: “We listen. We adapt. We deliver”. The logo comes complete with new colours, a new style, new images and a new slogan expressing our mission.

Shaping languages

Every company has its mission. Ours is to help our clients increase their opportunities by facilitating their communication and improving their ability to serve their stakeholders as effectively as possible. Our passion for languages, profesionalism and experience allows us to “shape” the content entrusted to us in a way that will best reflect its intended purpose. Even though “translation” is a general term that describes a large part of our service offering, we see ourselves as working within a broader context: understanding what makes your content thrive and shaping language to communicate with your audience.

We are positive our new image will boost our energy and we would be happy to hear your opinion of our new website and logo. Drop us a line!